One perceives one's own image

Organisations often are inward-looking, that leads them to develop a false perception of their image. An ‘inside-out' positioning ensues, which has little appeal to the target groups. This perception also hinders improvements within the Marketing Cycle. You must want to learn about your real image. Because then you can start to direct and manage it towards the desired image for increased competitive strength. And as soon as you translate that strength into your positioning, you will be able to relate optimally to your target groups. Is it time to take a new look at your image? Then it's time for AnteMago.

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