A method for tailor-made change management

The Marketing Cycle (MarCy): framework for new awareness

AnteMago has developed the Marketing Cycle, a continuum of interactions over time that shows the operational dynamics of organizations within their surroundings.

Tools to an end: achieve the reputation goal

Within the Marketing Cycle (MarCy), AnteMago applies 3 other specific tools:


provides new understanding of the decision-making proces of target groups;


clarifies marketing plans and targets and embeds them throughout the entire organization;


for optimized individual contributions to the collective performance: achieving the desired reputation goal.