Let attitude and conduct be driven by reputation goal awareness

When organizations find that their target groups insufficiently appreciate the efforts and investments they make, the most common cause is that their promises and actions do not correspond. This discrepancy is bad for reputation and brand image and hinders both growth and customer loyalty. It also negatively impacts return on investment. At that point organizations need to carefully consider the question: are we truly and profoundly aware of what we want to be for our customers? With the intention of achieving a more effective and satisfying interaction with their target groups.

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